SAŽS Gydymas
Unique WEB UI/UX page design / Custom website development / Logo design / Marketing strategy
Challenge
Kęstutis Slušinskas is a well-known physiotherapist and partner at the dental clinic "32Balti", with a strong professional reputation and many years of experience. Before working with our agency, this specialist's personal brand wasn't consistently represented in the digital space. Although Kęstutis is recognized in his field, this wasn't reflected in his personal communication online.
The main challenge was bringing his professional authority into the digital space. There was no clear structure for presenting Kęstutis to potential patients and partners: who he is, what field he specializes in, what value he creates, and why his methodology is worth trusting. Without a consistent personal brand, digital communication couldn't fully serve the goals of growing visibility or attracting patients.
We also needed to separate Kęstutis's personal brand from the clinic's communication while maintaining the connection — giving him an independent, clearly recognizable identity. This was important to ensure that both the personal brand and the clinic's brand could grow alongside each other without overshadowing one another.
01
Lack of a personal brand in the digital space
02
Translating professional authority into consistent digital communication
03
Lack of a clear structure for presenting the specialist's competence and value
04
Adapting digital communication to grow visibility and attract patients
05
Separating the personal brand from the clinic's communication while keeping the connection
Solution
Personal brand creation
We started by building a custom personal brand. A clear identity was established that reflects Kęstutis’s professionalism, experience, and specialization. The created logo and visual direction became the foundation for all further communication, allowing the personal brand to be represented consistently across different channels.
Representative website creation
A new representative website design was created and developed. The website became the main information and image channel, clearly presenting Kęstutis’s practice, methodology, experience, and values. Particular attention was paid to a clear structure, trust-building content, and an easy user journey.
Visual content
To strengthen the authenticity of the personal brand, a professional photo session was carried out and informative visual content was created, including reels-style videos. This content helped convey not only professional competence, but also the human side of the specialist — which is especially important in healthcare services.
Google ad campaigns
We also started running Google ad campaigns aimed at growing the specialist’s personal brand awareness. This helped reach the target audience that needs temporomandibular joint treatment and consultation, at the active need stage.
Results
A clear personal brand
Kęstutis Slušinskas gained an independent, professional, and easily recognizable personal identity as a specialist in his field.
Professional digital representation
The website created ensured a clear, reliable, and structured presentation of the specialist in the digital space.
Increased online visibility
Visual content together with Google ads strengthened the visibility and reach of the personal brand.
Clearer communication of expertise
Consistent communication helped clearly convey the specialist's competence, working principles, and the value of the methodology used.
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Work Completed
After listening to the client’s wishes and needs, we bring together our team of professionals to ensure that the set goal is achieved as efficiently and quickly as possible. Ultimately, we deliver the very best results to the client.
