Ortocam
Custom development of the entire site / Copywriting / Industry: E-commerce
Challenge
The client had neither a working e-commerce system nor an order form for orthodontic appliances. The process wasn't automated and was inconvenient for doctors, even though the product itself requires a wide range of individual parameters. There was also no clear brand — we needed to build the entire identity from scratch in a competitive, specific medical market.
01
No working e-commerce system for orthodontic appliances
02
A non-automated ordering process inconvenient for doctors
03
The challenge of integrating complex individual product parameters into the ordering system
04
No clear brand identity
05
A need to build the entire brand from scratch in a competitive medical market
Solution
We built a fully working e-commerce platform with a unique solution tailored for custom orders.
Key solutions:
- designed and implemented an advanced ordering system that lets doctors choose orthodontic appliances based on a wide range of clinical parameters;
- built an online store tailored for B2B clients (doctors);
- created the entire brand from scratch: name, logo, visual identity, brandbook;
- a modern design that communicates trust and professionalism.
Results
An innovative e-commerce platform
An advanced e-commerce system was built — with no equivalent in the Baltic states — that lets doctors conveniently and quickly order orthodontic appliances.
A simplified ordering process
The platform significantly simplified submitting and ordering complex, individual orthodontic appliance parameters.
A complete brand identity created
A clear, professional brand was built for the client, tailored to the specific medical market.
A foundation for international expansion
The solutions built prepared the business for growth and competition in the international market.
Website
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Work Completed
After listening to the client’s wishes and needs, we bring together our team of professionals to ensure that the set goal is achieved as efficiently and quickly as possible. Ultimately, we deliver the very best results to the client.
