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How Social Media Algorithms Actually Work in 2026 – A Developer’s Perspective, Tailored for Brands

Social media algorithms often seem like a mysterious force: one day your brand’s content is visible, and the next, it gets lost in the feed.

When the topic of price came up, our colleagues from Germany were surprised—”How is this even possible?”

Website Development with AI: Faster, Easier—But Is It Really Better?

Artificial intelligence has been integrated into the website development process very quickly. Not long ago, we were talking about AI as a tool of the future, but today it is already helping to write content, organize website structures, develop design concepts, generate ideas, and even answer client questions.

An Agency or an AI: Who Should Really Be Developing Your Marketing Strategy?

Today, AI can write a social media post, generate a slogan, or suggest positioning guidelines in a matter of seconds. At first glance, this seems like a faster path to a strategy. But can a text that sounds good really replace a comprehensive positioning strategy based on the essence of the business, an understanding of the audience, and a clear communication direction?

Google hasn’t just changed the colors and icons. Which changes will affect us?

Many of us have noticed that Google has revamped its visual design: from a lighter color gradient to updated icons. Behind these changes lie much deeper processes that aren't visible to the naked eye.

Aspects of publicizing successful treatment stories: when it is allowed, and when it is illegal

Before placing any information about patient treatment cases on a website, marketing representatives should remember that certain rules apply.