You enter the addresses
Your website and social media accounts. Nothing to install — we only review publicly available content, exactly like any of your patients.
In 2 minutes, find out whether your advertising breaches the Law on Advertising
We check the 11 places where healthcare providers most often break the law: patient images and names, “before–after” shots, testimonials, doctors’ recommendations and advertising disclosure. You get a risk level and 3–5 concrete actions — not 40 pages of legal citations.
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Audit PDF report with a risk level
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List of violations with screenshots
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References to the specific article of the law
Thank you! Your audit is in progress.
You will receive the audit report at the email address you provided within a few minutes.
How much one post with a patient’s image costs
A patient’s consent does not exempt you from the prohibitions of the Law on Advertising. There are no exceptions on social media either.
up to 3 %
of annual revenue, but no more than €100,000 — for a first violation
up to 6 %
of annual revenue, but no more than €200,000 — for a repeat violation within a year
€20,000
fine imposed on a clinic over a patient’s image; in January 2026 the court upheld it
Three steps, zero phone calls
The system analyses it
AI reviews the content against a fixed methodology — Article 15(1) of the Law on Advertising and the guidelines of the State Consumer Rights Protection Authority (VVTAT). Every finding is given a risk level, not a gut feeling.
You get a list of actions
An overall risk level, a breakdown across 11 categories and 3–5 prioritised actions. You can forward the PDF straight to your marketing team or lawyer.
Exactly what we check
Each category carries its own weight in the overall risk level. The heaviest weight goes to the things fines are most often imposed for.
Patient images and names
Whether a specific person can be identified from a photo, a name or initials. Consent does not exempt you from the prohibition.
“Before–after” photos
Including models, actors and stock images — a situation in which a service is being performed on a patient shows signs of the prohibition.
Doctors’ recommendations and posts
Relying on recommendations from specialists or their professional organisations, and doctors’ posts linking to the clinic.
Testimonials on the website
Where a patient’s publicly expressed opinion ends and the provider’s advertising begins. Names, surnames and faces in testimonial blocks.
Facebook and Instagram accounts
Posts, story highlights, reels and comments. The law provides no exceptions for social media.
Ad creatives (Meta Ads)
Active ads from the Meta Ad Library: the images, texts and claims your audience sees today.
Google Ads and Google reviews
Search and Display ads, business profile photos and replies to reviews.
TikTok and YouTube
Video content showing procedures, patients’ faces or stories of their experience.
Articles, PR and news portals
Sponsored articles and press releases. The prohibitions also apply in portals, magazines and daily newspapers.
Advertising disclosure
Whether paid content is marked with the word “Advertising” — the ban on hidden advertising applies on social media too.
Website content and service descriptions
Service pages, case descriptions, the team section and claims that could mislead consumers.
What you get
The report is written for a marketer, not a lawyer: what is wrong, under which provision of the law, and what to fix first.
Important: a patient’s consent ≠ the right to use their image. When the information disseminated is advertising, the prohibitions apply regardless of consent.
VVTAT guidelines on the advertising of healthcare services
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PDF report — all findings in one place
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Risk level — green, amber or red, with an explanation
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List of violations with screenshots — the specific post, the specific page
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References to the specific article of the law — for every finding
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Prioritised remediation plan — what to remove today, what within a month
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Recommendations on how to communicate legally — what is allowed instead of what is not
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Free 30 min consultation — to discuss the report, if you wish
Frequently asked questions
How many of your posts todaybreach the law?
In 2 minutes you will have a risk level and a priority list you can start working with. All you need is a website address and an email.
