Meiliūnas
Unique WEB UI/UX page design / Custom website development / Marketing strategy
Challenge
The real estate (RE) brokerage market in Lithuania is highly competitive — many professionals communicate around similar topics and offer similar services. Real estate broker Tadas Meiliūnas' goal was not just to stand out from others, but to become the specialist clients trust from the very first meeting.
First, we set out to build a personal brand that clearly distinguishes Tadas from other brokers, strengthens his image as a Kaunas RE professional, and generates a steady client flow. At the same time, the need arose to attract a younger audience without expanding into new channels and without additional investment in advertising and content. We also needed to build a system that ensures continuous visibility over the long term, high audience engagement, and steady sales growth.
Over three years of partnership, these challenges were ongoing: we needed to respond to fast-changing market dynamics, strong competition, seasonality, and the constant need to present new properties.
01
Highly competitive real estate brokerage market
02
Building a distinctive, strong personal brand
03
Generating a steady client flow
04
Attracting a younger audience without additional ad investment
05
Building a long-term system for visibility and engagement
06
Adapting to a fast-changing market and seasonality
07
Maintaining a trust-building image for both buyers and sellers on an ongoing basis
Solution
Personal brand strategy
We decided to build a clear, differentiating direction for Tadas’ personal brand that would let him stand out in the highly competitive brokerage market. To do that, we chose to refine the positioning, communication tone, value-driven narrative, and messaging system that would consistently shape the image of a professional, reliable expert.
Website refresh
Considering the need to strengthen the first impression and increase conversions, we decided to refresh Tadas’ website into a modern, trust-building platform. To achieve this, we built a new information architecture, a clear presentation of services, and included client testimonials, sample projects, and other elements that build trust in the broker’s expertise.
Consistent social media communication
To strengthen Tadas’ visibility and reputation, we decided to introduce an ongoing, value-creating communication model. We also prepared clear guidelines for the client’s communication on his personal Instagram profile: we built a daily stories communication schedule, a filming strategy, and refined the topics. We organized shoots at different properties, so the visual content was used both in organic communication to strengthen the connection with followers and in ad campaigns aimed at generating targeted inquiries.
Targeted ad campaigns
Since the client’s main need was to build a steady flow of inquiries/clients and effectively promote different properties, we decided to create a segmented funnel-based ad campaign model. To do this, we chose to run several directions in parallel:
- always-on visibility campaigns to maintain Tadas’ awareness;
- lead generation campaigns to reach buyers and sellers;
- campaigns tailored to individual properties with custom messages and visuals.
This model allowed us to communicate accurately and effectively about both Tadas’ services and specific projects, taking into account audience needs and market dynamics.
Results
Personal image
Tadas became one of the most visible and recognizable real estate brokers in the Kaunas region. The refreshed website began generating a steady stream of organic inquiries and strengthened the professional first impression. The conversion rate (CR) grew from x to y. Regular and consistent communication on social media increased audience engagement, trust, and the number of referrals. The click-through rate (CTR) grew from x to y. The stronger image contributed to attracting new properties and clients. In the first year of the partnership, revenue grew by as much as 65%. Tadas' personal Instagram account gained an average of around 200 new followers per month.
One of the most successful sales campaigns — a 16-home neighborhood
In the first 2 weeks, the campaign generated 73 high-quality contacts. The campaign contributed to the sale of 8 homes already in the initial communication phase. Campaign performance metrics significantly exceeded market averages, confirming the precision of the strategy and the soundness of the advertising direction.
Website
Social media content
Video content
Reels content
Free
consultation
Our clients say that a 30-minute conversation saved them several months of trial and error.
Book a free consultation
Fill out the form, and within 30 minutes we’ll discuss your business situation, challenges, and potential growth strategies.
Work Completed
After listening to the client’s wishes and needs, we bring together our team of professionals to ensure that the set goal is achieved as efficiently and quickly as possible. Ultimately, we deliver the very best results to the client.
