Preneta
Unique WEB UI/UX page design / Custom website development / Brandbook / Logo design / Marketing strategy / Facebook Ads / Google Ads / Social media communication / Creative services
Challenge
Preneta is a company implementing safety solutions for industrial and warehousing infrastructure, responsible not only for the technical protection of facilities but also for people's safety. The company's team consults, designs, installs, and maintains systems tailored to each facility, so this comprehensive expertise needed to be presented to the market clearly and convincingly.
The main challenge was to turn a technical B2B service into a strong, recognizable, and human brand. The communication had to show that Preneta is a responsible partner capable of assessing a facility's entire safety system, anticipating risks, and taking care of the solution from consultation to final implementation. At the same time, it was necessary to maintain a professional industrial character while speaking in an understandable way.
01
Create a brand that stands out from competitors and clearly conveys Preneta's expertise in industrial and warehouse safety.
02
Show that behind the technical solutions lies a fundamental goal – protecting the people working in companies and ensuring smooth business operations.
03
Unify the company's visual identity, tone of communication, and service presentation across all digital channels.
04
Grow Preneta's awareness in the B2B market by educating businesses about risk prevention and the value of professional safety solutions.
05
Build a digital marketing system that helps generate targeted inquiries and lays the foundation for expansion into new markets.
Solution
Brand strategy, logo, and brandbook development. First, we created a new Preneta logo and prepared a brandbook defining the brand’s positioning, values, visual language, and tone of communication. We shaped the brand’s character by combining the human touch of a close, reliable partner with the knowledge of an experienced specialist.
Creating the visual identity and creative direction. In the visual system, we combined industrial precision with a bold, easily recognizable character. A contrasting color palette, strong typography, and structured graphic elements helped convey order, responsibility, and safety. We also developed communication directions and creative concepts.
Website design and development. We created a custom UI/UX design for the website and developed it from scratch. We organized complex safety solutions into clear categories, highlighted consulting, audit, design, and installation expertise, and created a convenient user journey from searching for information to submitting an inquiry.
Marketing strategy and advertising channel management. We prepared a marketing strategy tailored to a B2B audience. Facebook Ads campaigns strengthened Preneta’s visibility and communicated the value of safety, while Google Ads targeted businesses actively searching for specific industrial and warehouse safety services.
Social media communication and creative services. We developed a social media communication direction that combines expert and educational content with content revealing the human side of the company. In our communication, we explained potential risks, the importance of safety audits, the principles of organizing the work environment, and the benefits of professional solutions for business.
Results
A distinctive Preneta brand
From the logo to a comprehensive communication system, a recognizable industrial identity was created that conveys the company's professionalism, responsibility, and human approach.
Comprehensive expertise clearly presented
Preneta was positioned not as a single-service provider, but as a partner managing the entire safety process – from risk assessment and consultation to installation and maintenance.
Safety turned into a relevant business topic
Communication linked technical solutions to their real value: employee protection, business continuity, risk reduction, and long-term facility reliability.
A consistent B2B communication ecosystem
The website, social media, advertising campaigns, and creative tools were combined into a unified system designed to reach corporate decision-makers and build trust.
A foundation for growth and expansion
A marketing infrastructure was created that helps increase awareness, generate targeted business inquiries, present new services, and prepare for expansion into foreign markets.
Website
Social media content
Reels content
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Work Completed
After listening to the client’s wishes and needs, we bring together our team of professionals to ensure that the set goal is achieved as efficiently and quickly as possible. Ultimately, we deliver the very best results to the client.
