ŪKISGO
Marketing strategy / Google Ads / Meta Ads / Social media communication / Creative services
Challenge
"ŪkisGo" is a completely new platform — an online farmers' market that connects producers and buyers in one place. It's an innovative solution, but also a major challenge, since the platform launched in a market where this type of model wasn't yet widely known. So we set out not just to attract users, but also to educate the audience.
We also needed to define how to talk about the platform in a way that would be understandable to the target audience without losing credibility. Emphasizing only the technological solution wasn't enough, while overly simple language could undermine the platform's value. So the challenge became finding a balance between clarity, appeal, and trust-building communication.
Another important aspect was shaping user behavior. Buyers needed to be offered a new shopping habit, and farmers — a different way to sell their products. That meant "ŪkisGo's" communication had to not only inform about the platform, but also gradually change established habits.
01
Introducing a new, still little-known platform to the market
02
Educating the audience on how an online farmers' market works
03
Building a clear, understandable, trust-inspiring communication direction
04
Maintaining a balance between simplicity and the platform's value in communication
05
Shaping new user shopping habits and ways for farmers to sell their products
Solution
Marketing strategy focused on social media
We started the partnership by creating a marketing strategy clearly focused on quickly introducing the brand to the market and actively attracting users. The strategy was built around social media as the main channel — one that effectively reaches the target audience, educates them about the platform, and drives the first actions.
Active social media marketing
We launched active social media marketing focused on growing platform awareness as well as attracting real users. Communication was used not only for advertising, but also for education — explaining how the platform works, who it’s for, and how it can help farmers and buyers. The channel became the main source of traffic and the first conversions, allowing us to quickly test messages, audiences, and offers.
Google ads and email marketing
In parallel, Google ad campaigns were activated, allowing us to reach users at the moment they’re already searching for specific solutions and products. We also began developing email marketing to maintain the connection with the audience, share platform news and offers, and encourage repeat visits.
Results
A successful platform launch
The "ŪkisGo" website was successfully introduced to the market as a new platform that connects farmers and buyers in one place.
Confirmed market demand
In the first month of operation, the platform generated €6,000 in revenue, confirming market demand and the effectiveness of the chosen strategy.
Steady sales growth
In the second month, revenue grew to €10,500, showing a stable, sustainable growth pace for the platform.
An effective marketing system
Social media, Google ads, and email marketing worked as a unified system, generating consistent traffic and sales.
A solid growth strategy
The strategy implemented made it possible not only to achieve quick results, but also to set a clear, sustainable growth direction for the platform over the long term.
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Work Completed
After listening to the client’s wishes and needs, we bring together our team of professionals to ensure that the set goal is achieved as efficiently and quickly as possible. Ultimately, we deliver the very best results to the client.
