Once you start working with a company, the marketing manager develops a strategy for direct communication with the customer. The project manager works with the customer on various project-related issues to ensure that the objectives are met. Team members are assigned tasks and deadlines to ensure the quality of work.

Depending on each customer’s needs, 7-9 experienced professionals work for them. The Creativity Specialist does the creative work; the Communications Specialist writes texts, press releases, articles, and other necessary content; the Social Media Specialist manages the social media accounts; the Graphic Designer creates the visual content; the IT Specialist develops the websites, the Advertising Analyst makes sure that your advertising is visible to the targeted audience, the SEO Specialist makes sure that you rank first in search results. The marketing manager creates the strategy, ensures its implementation and achieves the objectives. The Project Manager provides a smooth communication process between the team and the customer, bringing together communication between all the specialists.

It’s no secret that marketing is becoming increasingly important and complex. Times are changing – to get noticed, it is essential to look at marketing as a whole instead of as separate parts. This is a big issue for companies that have only one specialist in this area. This is because, nowadays, one must have a lot of knowledge and competencies, which costs a lot of time and effort. It is, therefore, beneficial to begin working with marketing companies with professionals in various fields, such as project managers, social media and advertising specialists, programmers, article writers, graphic designers and layout artists.