Why are your employees the best influencers?

Increased brand awareness. A 2018 study shows that brand content created by employees is reached 561% more often than content from brand channels alone. Isn’t that a great extra way to organically grow your company’s awareness? Better employee performance. One of the most pressing questions for managers is — how do you improve employee performance? The same study found that companies with high employee engagement outperformed companies without engagement by 202%. Control over the messages distributed. With an official employee advocacy program, employees are given content they can share through their channels. This ensures the most important brand messages reach the audience consistently.

Pre-prepared content is easy to use. When you provide content that can be used on social media, employees can easily use it — saving time and adding a personal touch. This way you ensure the essential information is conveyed while keeping their personal voice. Building a leadership image. The latest B2B research shows that as much as 89% of audiences view a company more favorably if it shares leadership-focused content. It’s important to understand that this can be social media posts, articles, insights, and so on. More opportunities for collaboration. Posting on social media naturally creates more opportunities to build connections. The more you interact with others, the more they feel connected to you.

Get the leadership involved. When the initiative is actively supported by management, it sends a strong message to all employees — this isn’t just another task, it’s a strategic priority for the entire organization. A good example to follow naturally helps strengthen brand awareness and employee engagement. Encourage involvement through motivation. For employees to actively get involved, it’s important to offer not just long-term benefits but also boost motivation. This can take the form of recognition meetings, personalized newsletters, social media posts, points or badges systems, gift cards, and so on. Emphasize authenticity. Research shows that personalized employee posts on social media get 64% more engagement than non-personalized ones. So when employees willingly share content, the results are stronger.