Fear that costs more than treatment: is dentistry today accessible to everyone?

Studies show that around 15–30% of people experience clear anxiety about dental treatment, and 3–10% even avoid visits altogether due to strong fear. Why does this happen? As Žygimantas Kvartūnas, head of the marketing agency, says, “dentistry is associated with pain in our minds, from past experiences” — and that’s reinforced by meeting an unfamiliar specialist and the physical contact involved. It’s also worth mentioning that we go to the doctor to solve a problem. And in the end we run into a very down-to-earth factor: the cost. When we don’t know exactly how much the entire treatment will cost, we start putting it off — worrying more about that than about the pain itself.

One of the most important things both doctors and patients talk about is clear communication. When a person knows exactly what stages lie ahead, how long the treatment will take, and the rough cost, even big numbers don’t seem so frightening. Research shows that patients who receive a detailed treatment estimate and itemized information are less likely to delay their decision. That’s why clinics increasingly emphasize not just a doctor’s professionalism but also the quality of communication — it’s becoming an essential part of treatment.

People often have a very negative view of large-scale dental treatment because of the high price paid all at once — but in reality, it’s an investment in health that pays off for a long time, sometimes for life (for example, with dental implants). A healthy mouth ensures everyday comfort and helps avoid more serious problems that could cost several times more. On top of that, a smile means self-confidence — which affects both your career and personal relationships. The best part is that many clinics today work with financing partners, so you can pay for treatment in installments — which makes it possible to undergo necessary procedures without delay and without taking on a heavy financial burden all at once. This kind of solution is convenient and lets you plan your budget flexibly. It’s a modern, patient-focused way to take care of your oral health and quality of life.

Donatas M. reminds us that the average dental treatment basket is around €2,900, which for many is roughly equivalent to two monthly net salaries. That’s no small amount, so such purchases should be planned in advance. Žygimantas K. agrees — if problems aren’t solved now, in a few years they become much bigger. In other words, by delaying treatment we’re putting sticks in our own wheels, because over time more interventions become necessary. That’s exactly why financing partners’ offers with zero interest or flexible schedules aren’t marketing tricks — they’re practical help that lets you not miss the moment when a problem can still be fixed more simply. For a patient who hesitates, it’s worth remembering Žygimantas K.’s advice: do your homework, read, study, look for answers.

We invite you to watch the “InBank” podcast where we openly discuss patients’ fears, the perception of treatment costs, and solutions that help clinics build greater trust with their patients. These are insights that can become real changes in your practice.